How much does it actually cost?

Written By Katie Antonissen

💸How Much Do Digital Marketers Cost?

If you’re a small business owner, entrepreneur, or creative looking to level up your online presence, you’ve probably asked yourself: “How much does it actually cost to hire a digital marketer"?”

The short answer? Depends.

The honest answer? You should know exactly what you’re paying for — and why it matters.

At K8’s Lab, we believe in transparency, no buzzwords, no fluff. So let’s break it down.

🎯What Does a Digital Marketer Actually Do?

A digital marketer can wear a lot of hats depending on your needs. Some of the most common services include:

  • Website Design (from scratch, or digital facelifting a current website)

  • Social Media Management (posting, scheduling, engagement)

  • Content Creation (graphics, reels, captions, templates)

  • Ad Campaigns (Instagram/Facebook)

  • Execution & Branding Support

Think of it like hiring someone to be your brand’s voice, designer, strategist, and hype-person all in one. You’re not just paying for posts — you’re paying for presence.

💰So… What’s the Price Range?

Here’s what you can generally expect across the industry in Canada:

Freelancer/Solo Studio

$500-$2500/month

Mid-Sized Agency

$2,500-$10,000+/month

Hourly Rate (Freelancer)

$30-$100+/hour

One-Time Projects

$300-$3,000+

💡At K8’s Lab, our social media packages start at $500/month and scale based on your needs. Website packages start at $500/$1000 and are priced based on scope.

📈Why the Price Difference?

Because no two brands are alike — and no two digital marketers are either.

You’re paying for experience, skill, time, tools, strategy, AND execution. Some packages may include:

  • Monthly vision meetings

  • Content planning sessions

  • Reels edited for you

  • Custom branded templates

  • On-site content shoots

Before comparing prices, always ask:

🔍What exactly am I getting?

💡Does this align with my goals?

🧪How K8’s Lab Approaches Pricing

Our formula is simple:

Listen deeply. Design smart. Deliver with heart.

We craft custom packages that suit your budget, your goals, and your brand vibe — whether you’re just getting started or growing something special.

We also offer free and honest consultations to walk you through your options before you ever sign on.

🧠Final Thoughts: What Should You Pay?

Digital marketing isn’t a cost — it’s an investment. When done right, it grows your business, builds your brand, and saves you time and stress. Whether you’re DIY-ing it or ready to outsource, knowing your options gives you power.

Curious what package fits your goals?

Send us a DM or book a free consultation and let’s mix up something that works for you.

Katie Antonissen